Tuesday, May 17, 2011

Store Brand Formulas Win Battle

This is a Sponsored post written by me on behalf of storebrandformula.com for SocialSpark. All opinions are 100% mine.

All 3 of my babies were formula fed.  If you have ever bought formula then you know how expensive that can get.  Of course, with my first I thought that it HAD to be the same kind of formula that the hospital gave me . . . until I went to buy my first can and realized that it was almost $20 a can!  After that, I checked the label of the Enfamil Lipil (the one he used in the hospital) compared to the store-bought brand and they were EXACTLY the same.  Well, momma didn't raise no fool so there was no way that I was going to pay $20 a can as opposed to the $14 store brand one.

Apparently, though, Enfamil maker Mead Johnson caught on that people were buying storebrandformula.com as opposed to their more expensive brand and they started advertising about their superiority and scared consumers into buying their name-brand, more expensive product over storebrandformula.com by playing on the parents' concern for their children.

Well, this week PBM products, Perrigo's store bought brand formula business, successfully argued in court that they offered the same nutrients and same levels as Enfamil.  You can check out this link for more information.  In this monumental $13.5 million false advertising claim against Enfamil, it was proven that storebrandformula.com was just as nutritious to newborns and babies as Enfamil.

As a mother of 2 children who used exclusively store brand formula (the 3rd was on special formula), I encourage you to check the labels for more information and prove to yourself that there is no difference in the nutritious value but there is a BIG difference in your pocket. 

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  1. wow, great article...I had two formula-fed babies too...I did breast feeding with my first for TWO weeks, pretty pathetic huh?!

  2. We had issues with Similar (hospital brand) then went to Walmart for Enfamil... but I never once thought about the non-name brand until a friend who came over for the weekend brought it with her. To think how much I would be saving if I had been smart enough to notice before my daughter was off formula. Next baby FOR SURE! Although... the question I do have (and maybe it is just an Enfamil problem)... but all size cans of the same have the same formula in it- just larger packaging right? I was so confused that when I bought the largest can vs my normal med. size one the scooper was twice as big.... Not cool.